What is on a scorecard
A POSALY scorecard is a one-page summary of a creator's application: how large their audience is, how much of it engages, how much of it travels, how well they fit this particular hotel, and anything a reviewer flagged. Part of it is computed from an audience report on the creator's public channels and part is judged by a human reviewer. The hotel reads the card and decides.
What is on a scorecard?
Eight things, in one place. Five come from an audience report on the creator's channels; three are judged by a reviewer who applies the same criteria to every application.
| On the card | What it measures | Where it comes from |
|---|---|---|
| Audience size and tier | How many people follow the creator, and which size tier that places them in. | Computed |
| Engagement | How much of the audience reacts, measured against the benchmark for that tier rather than in absolute terms. | Computed |
| Paid-post performance | How the creator's paid posts perform, rather than only their organic ones. | Computed |
| Travel audience | How much of the audience is actually interested in travel — the part that matters to a hotel. | Computed |
| Fake and mass followers | The share of the audience that looks bought or automated. This subtracts from the score rather than adding to it. | Computed |
| Relevance | How relevant the creator's subject matter is to this hotel. | A reviewer |
| Brand fit | Four separate judgements about how well the creator suits this brand, each scored from 1 to 10. | A reviewer |
| Red flags | Anything the reviewer thinks the hotel should know before deciding. | A reviewer |
How is a small creator judged fairly against a large one?
Engagement is not compared between creators of different sizes. Each tier has its own benchmark, and a creator is measured against the benchmark for their own tier — so a creator with a small, genuinely engaged audience can score better on engagement than a much larger one.
| Tier | Followers | Benchmark engagement |
|---|---|---|
| Nano | under 10,000 | 4% |
| Micro | 10,000 – 99,999 | 2.5% |
| Mid-tier | 100,000 – 499,999 | 2% |
| Macro | 500,000 – 999,999 | 1.5% |
| Mega | 1,000,000 and above | 1% |
Engagement above the benchmark earns more, up to a ceiling, so an extraordinary rate cannot outweigh everything else on the card.
How does POSALY tell a real audience from a bought one?
The share of an audience that looks bought or automated is measured and subtracted from the score. It is the only element on the card that can only cost a creator points, which is deliberate: a large audience that is not real is worth less to a hotel than a small one that is.
What does brand fit mean?
Four separate judgements, each scored from 1 to 10 by the reviewer, rather than one overall impression. Separating them means a hotel can see which part fits and which does not.
- Brand affinity
- How naturally the creator fits the hotel's brand.
- Aesthetics
- The quality and style of the creator's visual content, relative to the brand.
- Values alignment
- How well values, tone and audience line up.
- Previous collaborations
- The quality and relevance of the brands the creator has worked with before.
What counts as a red flag?
A reviewer can raise anything a hotel should know before it decides. They fall into three groups, and a free-text flag always has to be explained.
- Brand and competitor
- A recent collaboration with a direct competitor, an exclusivity still in force, or so many paid posts that another one would not stand out.
- Reputation and community
- A toxic community, a public controversy, hate speech, purchased engagement beyond fake followers, or a disclosure rule broken in an earlier collaboration.
- Other
- Anything else the reviewer thinks matters. This one cannot be ticked without a written explanation.
What does the score mean?
A score, and a band that says how POSALY ranks the application for review. The band is POSALY's own triage — it decides how much attention an application gets, not whether a creator is accepted. That is the hotel's decision.
- Not eligibleThe application did not meet the bar, and is not put in front of the hotel.
- ReviewWorth a reviewer's look, often because something qualitative is stronger than the numbers.
- Good fitA credible match, and a possible recommendation to the hotel.
- Strong fitA priority — at the top of the shortlist.
What happens if a creator's data is incomplete?
If the follower count or the engagement rate cannot be established, no score is produced at all. There is no partial score and no band; the application goes to a reviewer to look at by hand. A number that was half-guessed would be worse than no number.
Who decides in the end?
The hotel. POSALY produces the scorecard and shortlists the applications worth a hotel's attention, and never accepts one on a hotel's behalf.